Fresh brand positioning by Max NY Life

Max New York Life likely to expand on an aggressive scale in the South this fiscal. As reported by Business Line Mr Debhasis Sarkar, Senior Director & Chief Marketing Officer, MNYLI said, "We already have well dispersed presence in North and Western India. Bulk of the expansion will happen in South this year. By the end of the year, we will be in 75 towns with 125 offices."

Currently the company has 366 offices in 223 cities and aims to expand presence to 1,000 cities with about 1,600 offices by 2012.

It has coined a new slogan called "Karo Zyaada ka Iraada" in order to represent an ambitious and assertive India that is ready to compete for more, demand more, dream more and live more to create a better today and brighter tomorrow from "Your Partner for Life" to "Karo Zyaada Ka Iraada", Mr Sarkar said.