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| According to Mr. K. N. Bhandari, Secretary General of the General
Insurance Council, the general insurance industry is set to grow at 18% in
2008. The urban market is the major contributor to this industry.
However, rural penetration is growing rapidly, and is expected to drive the
growth of the industry in the future. The general insurance sector has a market value of Rs.
30,000 crore at present. Capturing the rural market will have to involve
increased access points as well as distribution levels. E-marketing and
institutional sales are other potential drivers of growth in the rural sector,
said Mr. Bhandari. |
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